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The Level of Effectiveness Podcast as New Medium Learning

In: Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022)

Author

Listed:
  • Abdul Rauf Ridzuan

    (UiTM Cawangan Melaka)

  • Muhd Aiman Daniel Mustazar

    (UiTM Cawangan Melaka)

  • Nur Alia Elyna Ghafar

    (UiTM Cawangan Melaka)

  • Nur Hamizah Ibrahim

    (UiTM Cawangan Melaka)

  • Siti Nur Farrah Faadiah Ab Ghani

    (UiTM Cawangan Melaka)

  • Amia Luthfi

    (BINUS University)

Abstract

Audio streaming such as podcast is widely used across the globe and now expanding into an industry that worth USD 8 billion. It has become among top audio media consumed and average people would spend a couple hours to listen it daily. This study was conducted in order to find the level of effectiveness towards podcast as new medium learning. Podcast are chosen because of the amount of the users are big and largest group of consummer are consists of young ages. Technology has a very bright potential in order to reform our teaching and learning methods but it also provides negative issue that may affected the positive sides that could gain from podcast. This study used cultivation theory as foundations theories for model development. The minimum sample size was set on through Raosoft Calculator software. The study applies a quantitative approach through Google Form platform and 413 respondents from various backgrounds participated in this survey in voluntarily basis. The findings hows that most respondents are aware that podcast is an effective learning tools ( M=3.07).

Suggested Citation

  • Abdul Rauf Ridzuan & Muhd Aiman Daniel Mustazar & Nur Alia Elyna Ghafar & Nur Hamizah Ibrahim & Siti Nur Farrah Faadiah Ab Ghani & Amia Luthfi, 2025. "The Level of Effectiveness Podcast as New Medium Learning," Advances in Economics, Business and Management Research, in: Firman Firman & Shuhymee Shuhymee & Rangga Handika & Muhammad Rizky Prima Sakti & Astri Yuza Sari & (ed.), Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), pages 713-719, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-839-4_60
    DOI: 10.2991/978-94-6463-839-4_60
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