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The Effect of Cash on Delivery (COD) Check First, Return Policy Leniency, Social Commerce Constructs and Perceived Reputation on Purchase Intention with Trust as an Intervening Variable

In: Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022)

Author

Listed:
  • Mori Putra Jaya

    (Universitas Negeri Padang, Faculty Economics and Business)

  • Abror Abror

    (Universitas Negeri Padang, Faculty Economics and Business)

Abstract

This study seeks to examine the effect of Cash on Delivery (COD) Check First, Return Policy Leniency, Social Commerce Constructs, and Perceived Reputation on Purchase Intention, both directly and through Consumer Trust as an intervening variable. Employing a quantitative research approach, the study was conducted in Kerinci Regency from July to August 2024. The target population consisted of e-commerce users who had never conducted transactions on the Shopee platform. A non-probability sampling method, specifically Convenience Sampling or Accidental Sampling, was used to select 220 respondents. The primary data was analyzed using the SEM Partial Least Square method. The findings revealed that Cash on Delivery (COD) Check First does not impact Consumer Trust but has a significant positive effect on Purchase Intention. Return Policy Leniency demonstrated a significant positive effect on Consumer Trust but harmed Purchase Intention. Social Commerce Constructs were found to significantly and positively effect both Consumer Trust and Purchase Intention. Similarly, Perceived Reputation significantly and positively affected Consumer Trust but had no direct impact on Purchase Intention. Additionally, Consumer Trust was found to have a significant positive effect on Purchase Intention.

Suggested Citation

  • Mori Putra Jaya & Abror Abror, 2025. "The Effect of Cash on Delivery (COD) Check First, Return Policy Leniency, Social Commerce Constructs and Perceived Reputation on Purchase Intention with Trust as an Intervening Variable," Advances in Economics, Business and Management Research, in: Firman Firman & Shuhymee Shuhymee & Rangga Handika & Muhammad Rizky Prima Sakti & Astri Yuza Sari & (ed.), Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), pages 1744-1763, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-839-4_136
    DOI: 10.2991/978-94-6463-839-4_136
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