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The Impact of Halal-Friendly Tourism Performance and Tourist Attraction on the Satisfaction and Loyalty of Millennial Tourists

In: Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022)

Author

Listed:
  • Danis Yulia Gustina

    (Universitas Negeri Padang)

  • Yunia Wardi

    (Universitas Negeri Padang)

Abstract

This research endeavours to examine the impact of Halal Friendly Tourism Performance and Tourist Attractions on Loyalty, with Satisfaction serving as a mediating factor, among millennial tourists in Padang City. The study adopts a quantitative survey research approach, encompassing tourists who have explored various destinations within Padang City, specifically focusing on those designated as halal-friendly. The research population comprises individuals who have visited halal tourist destinations in Padang City, with a sample size of 430 millennial tourists. The data analysis methodology employed is Structural Equation Modelling (SEM) with Partial Least Squares (PLS). The findings reveal that both halal-friendly tourism performance and tourist attraction, along with satisfaction, exert a substantial influence on tourist loyalty. Additionally, satisfaction emerges as a noteworthy mediating variable between the performance of halal-friendly tourism, tourist attraction, and the loyalty of tourists. Furthermore, the overarching objective of this study is to ascertain the magnitude of the impact of halal-friendly tourism performance and tourist attraction on influencing tourist loyalty during their visits. This is achieved by elevating satisfaction levels, thereby ensuring the stability and elevation of tourist loyalty.

Suggested Citation

  • Danis Yulia Gustina & Yunia Wardi, 2025. "The Impact of Halal-Friendly Tourism Performance and Tourist Attraction on the Satisfaction and Loyalty of Millennial Tourists," Advances in Economics, Business and Management Research, in: Firman Firman & Shuhymee Shuhymee & Rangga Handika & Muhammad Rizky Prima Sakti & Astri Yuza Sari & (ed.), Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), pages 1364-1376, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-839-4_110
    DOI: 10.2991/978-94-6463-839-4_110
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