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The Effectiveness on Online Dating Apps as a Medium to Find Partners

In: Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022)

Author

Listed:
  • Abdul Rauf Ridzuan

    (UiTM Cawangan Melaka, Faculty of Business and Management)

  • Muhammad Adib Farhan

    (UiTM Cawangan Melaka, Faculty of Business and Management)

  • Intan Nur Amira

    (UiTM Cawangan Melaka, Faculty of Business and Management)

  • Maisarah Adani Fadli

    (UiTM Cawangan Melaka, Faculty of Business and Management)

  • Nur Shazana Abdul Rani

    (UiTM Cawangan Melaka, Faculty of Business and Management)

  • Noor Afzaliza Nazira Ibrahim

    (UiTM Cawangan Melaka, Faculty of Business and Management)

  • Mohd Sufiean Hasan

    (UiTM Cawangan Melaka, Faculty of Business and Management)

Abstract

This study investigates the level of trust in dating apps as a medium for finding partners, with a specific focus on Malaysian users. The intentional use of the internet has risen significantly in Malaysia, to the extent that it has become a platform for individuals to seek soulmates. This aligns with the Social Information Processing Theory, which posits that individuals can establish online relationships with levels of intimacy comparable to or even exceeding those formed in face-to-face interactions. The research examines the extent of trust in using dating apps for finding partners and assesses the acceptance of these apps as a partner-seeking medium. A quantitative research method was employed, utilizing a 27-item survey to gather data. However, concerns such as Internet Romance Scams contribute to scepticism about digital dating. The findings reveal that the overall mean trust level for finding partners through dating apps is low (M = 2.17), as is the overall mean effectiveness of dating apps as a medium for finding partners (M = 2.42). These results suggest that dating apps remain ineffective in Malaysia.

Suggested Citation

  • Abdul Rauf Ridzuan & Muhammad Adib Farhan & Intan Nur Amira & Maisarah Adani Fadli & Nur Shazana Abdul Rani & Noor Afzaliza Nazira Ibrahim & Mohd Sufiean Hasan, 2025. "The Effectiveness on Online Dating Apps as a Medium to Find Partners," Advances in Economics, Business and Management Research, in: Firman Firman & Shuhymee Shuhymee & Rangga Handika & Muhammad Rizky Prima Sakti & Astri Yuza Sari & (ed.), Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), pages 1242-1249, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-839-4_101
    DOI: 10.2991/978-94-6463-839-4_101
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