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The Impact of Online Media Attention on Firms’ Green Technological Innovation

In: Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

Author

Listed:
  • Chuanqin Feng

    (Harbin Engineering University)

  • Tiansen Liu

    (Harbin Engineering University)

  • Qiaowei Zhang

    (Harbin Engineering University)

Abstract

Green technological innovation serves as a critical pathway to achieving China’s sustainable development goals and fostering the long-term robust growth of firms. With the increasing dominance of online media, its influence on corporate green technological innovation has become more pronounced. This study conducts an empirical analysis using data from A-share listed firms in Shanghai and Shenzhen, yielding the following findings: (1) Online media attention significantly enhances corporate green technological innovation. (2) Both positive, neutral, and negative reports effectively encourage firms to engage in green technological innovation. (3) An interaction effect exists between executive compensation and executive gender. Executive compensation positively moderates the impact of online media attention on green technological innovation, whereas executive gender exhibits a negative moderating effect.

Suggested Citation

  • Chuanqin Feng & Tiansen Liu & Qiaowei Zhang, 2025. "The Impact of Online Media Attention on Firms’ Green Technological Innovation," Advances in Economics, Business and Management Research, in: Barbara Siuta-Tokarska & Adriana Grigorescu & Md. Mamun Habib & Yifeng Zhu (ed.), Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025), pages 847-855, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-835-6_89
    DOI: 10.2991/978-94-6463-835-6_89
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