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The Impact of Artificial Intelligence on Ecommerce Consumer Behavior: A Comparative Analysis

In: Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

Author

Listed:
  • Yufei Li

    (Harbin University of Commerce, School of Accounting)

  • Ruifeng Zheng

    (Harbin University of Commerce, Finance School)

  • Yanzhen Hao

    (Harbin University of Commerce, School of Accounting)

  • Jiawei He

    (Harbin University of Commerce, Finance School)

  • Xuyang Zhang

    (Harbin University of Commerce, Finance School)

Abstract

The rapid integration of Artificial Intelligence (AI) into ecommerce has significantly transformed consumer behavior, reshaping how consumers discover, evaluate, and purchase products. This study conducts a comparative analysis to explore the impact of AI-driven technologies, such as personalization, recommendation systems, and chat-bots, on consumer decision making processes. By combining theoretical modeling, empirical data, and visual analytics, the research highlights the correlation between AI adoption and key consumer behavior metrics. The findings reveal that challenges such as algorithmic bias and data quality persist. This paper contributes to the growing body of knowledge on AI in ecommerce.

Suggested Citation

  • Yufei Li & Ruifeng Zheng & Yanzhen Hao & Jiawei He & Xuyang Zhang, 2025. "The Impact of Artificial Intelligence on Ecommerce Consumer Behavior: A Comparative Analysis," Advances in Economics, Business and Management Research, in: Barbara Siuta-Tokarska & Adriana Grigorescu & Md. Mamun Habib & Yifeng Zhu (ed.), Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025), pages 60-71, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-835-6_8
    DOI: 10.2991/978-94-6463-835-6_8
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