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The Impact of Online-to-Offline Food Delivery Platform on Employment in China

In: Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

Author

Listed:
  • Zhen Yang

    (Chiang Mai University, Graduate School)

Abstract

200 online catering vendors and 200 food delivery riders were surveyed to quantitatively analyses the double influence of O2O food delivery platforms on employment. According to data, the platform increased 37% average orders from merchants, driving up demand for positions like kitchen operators and digital marketing specialists by 50%, with 63% of merchants mastering digital skills. Among riders, 78% recognized flexibility in working time, 33% more than traditional services, while only 12% had work injury insurance, 2.3 times higher than traditional industries. According to regression analysis, 27.9% of customer satisfaction could be explained by platform dependence and income growth, while only 4.5% could be explained by work flexibility. The research calls for setting up a classified protection mechanism for platform staff and standardizing algorithm transparency to balance efficiency and fairness.

Suggested Citation

  • Zhen Yang, 2025. "The Impact of Online-to-Offline Food Delivery Platform on Employment in China," Advances in Economics, Business and Management Research, in: Barbara Siuta-Tokarska & Adriana Grigorescu & Md. Mamun Habib & Yifeng Zhu (ed.), Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025), pages 675-682, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-835-6_72
    DOI: 10.2991/978-94-6463-835-6_72
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