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Google’s Strategic Prospect and Risk Analysis

In: Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

Author

Listed:
  • Jiayan Xu

    (Overseas Chinese Academy of Chiway Suzhou)

Abstract

This article analyses Google’s strategic prospects and risks and provides investment recommendations for investors. Since certain loopholes in past research may not match the current Google market situation, this study aims to provide existing and potential investors with more comprehensive information. This study evaluates Google’s financial position, market outlook, and positioning for 2022-2024 by analysing financial ratios, such as gross margin, return on equity, current ratio, asset turnover, debt-to-equity ratio, and price-to-earnings ratio. This study finds that Google has certain advantages in capital utilisation and profitability but still faces liquidity and asset management challenges. In addition, this paper also discusses the current external factors, such as the international political and economic environment, public opinion and other influences on the development of Google, to further confirm the investment value of Google and provide investors with more comprehensive and accurate investment advice, to optimise their investment portfolio, reduce investment risks and improve investment returns.

Suggested Citation

  • Jiayan Xu, 2025. "Google’s Strategic Prospect and Risk Analysis," Advances in Economics, Business and Management Research, in: Barbara Siuta-Tokarska & Adriana Grigorescu & Md. Mamun Habib & Yifeng Zhu (ed.), Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025), pages 383-391, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-835-6_40
    DOI: 10.2991/978-94-6463-835-6_40
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