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The Influence of Risk Perception and Performance Expectancy on User Behavior in E-Commerce Adoption

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Yusrizal Yusrizal

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Heny Hendrayati

    (Universitas Pendidikan Indonesia)

Abstract

The e-commerce-based digital business phenomenon that contributes to the growth of the digital economy has significant and positive effects on Indonesia’s economic development. This study aims to analyze the adoption of e-commerce in Indonesia from the perspectives of performance expectations and behavior using the concepts of privacy, risk, and financial resiliency. The study sent 120 online questionnaires to students enrolled in the Digital Entrepreneurship Academy and Thematic Academy in the Human Resources Development Programs of the Ministry of Communication and Information Technology of The Republic of Indonesia. Data analysis uses the SPSS 24 program, the multiple regression method, and hypothesis testing. The study’s findings indicate a strong relationship between perceptions of privacy security risk and financial risk concerning performance expectations and use behavior. The study highlights the importance of addressing these factors to enhance digital business adoption and support Indonesia’s digital economic transformation.

Suggested Citation

  • Yusrizal Yusrizal & Ratih Hurriyati & Heny Hendrayati, 2025. "The Influence of Risk Perception and Performance Expectancy on User Behavior in E-Commerce Adoption," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 692-702, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_81
    DOI: 10.2991/978-94-6463-817-2_81
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