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Digital Bank: The Role of Corporate Reputation in Driving Adoption Digital Banking of Traditional Banks on A Different Generation

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Ihwan Sutardiyanta

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Heny Hendrayati

    (Universitas Pendidikan Indonesia)

Abstract

This research focuses on the role of corporate reputation in influencing the X and Millennial Generations adoption of digital banking services. This study aims to examine how ease of use and government/regulatory support influence the adoption of digital banking services through corporate reputation as intermediaries. This quantitative study uses a survey approach and path analysis to test the relationship between ease of use variables, government support, and corporate reputation variables as moderating variables in digital banking adoption. The study population consists of X and Y Generations in Indonesia and uses a purposive sampling technique of 100 samples. This study concludes that perception of usability directly influences usage intention, but company reputation does not strengthen this relationship. Government support has no direct influence on the intention to use digital banking. The contribution of this research lies in understanding the dynamics between these factors and the adoption of digital services, as well as the practical implications for effective digital banking strategies.

Suggested Citation

  • Ihwan Sutardiyanta & Ratih Hurriyati & Heny Hendrayati, 2025. "Digital Bank: The Role of Corporate Reputation in Driving Adoption Digital Banking of Traditional Banks on A Different Generation," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 619-625, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_71
    DOI: 10.2991/978-94-6463-817-2_71
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