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Financial Behavior Bias in Investment Decisions of The Millennial Generation

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Rita Satria

    (Universitas Pendidikan Indonesia)

  • Nugraha Nugraha

    (Universitas Pendidikan Indonesia)

  • Imas Purnamasari

    (Universitas Pendidikan Indonesia)

  • Maya Sari

    (Universitas Pendidikan Indonesia)

Abstract

Investment is not free from risk. There is no guarantee that the investment will always bring profits. Although risk cannot be eliminated, millennial investors can carry out effective risk management in their investments to minimize the possibility of losses they will suffer. This research uses an exploratory survey method, a research method that uses a population. The data used is a population sample so that descriptions and relationships between variables are found. This method is limited to a sample survey, which aims to test the hypothesis formulated using a questionnaire containing questions about the variables studied. The findings are that investors do not always behave rationally, do not deviate, and can be modeled quantitatively. The evidence that has been identified is related to behavior-based research, which tries to reveal the decision-making process in the corridors of psychology, showing that humans are rational creatures who prioritize aspects of rationality, even though the process leads to These aspects can vary.

Suggested Citation

  • Rita Satria & Nugraha Nugraha & Imas Purnamasari & Maya Sari, 2025. "Financial Behavior Bias in Investment Decisions of The Millennial Generation," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 467-471, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_57
    DOI: 10.2991/978-94-6463-817-2_57
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