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Moderating Effect of Demographic Factors on The Influence of Cognitive Bias on Investment Decisions

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Elva Herlianti

    (Universitas Pendidikan Indonesia)

  • Nugraha Nugraha

    (Universitas Pendidikan Indonesia)

  • Yayat Supriatna

    (Universitas Pendidikan Indonesia)

  • Maya Sari

    (Universitas Pendidikan Indonesia)

Abstract

In investment decisions, several things need to be considered, especially cognitive biases which influence investment decisions because cognitive bias is a psychological phenomenon that influences financial behavior in stock players (practitioners) and how humans behave in determining actual finances in financial arrangements. Besides that, it is also a description of how humans take action in the decision-making process from the information they obtain and influence financial behavior based on emotional factors. Then, the decision-making process carried out by a person is no longer entirely rational. Apart from that, an investment decision is a sacrifice of current value that is certain for a future value that may not even be certain. The investment contains elements of expected return and risk due to uncertainty in the future, and in investment, there is a term, namely high risk - high return.

Suggested Citation

  • Elva Herlianti & Nugraha Nugraha & Yayat Supriatna & Maya Sari, 2025. "Moderating Effect of Demographic Factors on The Influence of Cognitive Bias on Investment Decisions," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 426-432, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_52
    DOI: 10.2991/978-94-6463-817-2_52
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