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The Impact of Competency Certification and Marketing Mix on the Training Intention in the ICT Training and Certification Sector

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Andry Rivan Sumara

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Heny Hendrayati

    (Universitas Pendidikan Indonesia)

Abstract

The unemployment rate in Indonesia in 2022 remains notably high. According to the Central Statistics Agency, the highest unemployment is observed among vocational high school (Sekolah Menengah Kejuruan - SMK) and high school (Sekolah Menengah Atas - SMA) graduates. To mitigate unemployment rates among graduates, the government has implemented vocational education and training programs to enhance the performance and skills of human resources to prepare them for a better job market. These vocational education and training programs also require obtaining a competency certification to add value to one’s qualifications in the workforce. However, the industry has not yet fully mandated the necessity of competency certification for every job candidate. This study aims to analyze the impact of competency certification on the interest in technical training in the field of Information and Communication Technology (ICT) and to examine the influence of the marketing mix on the interest in participating in ICT training at the Center for Training and Development of Information and Communication Technology. The findings of this study indicate that the Product factor has the most significant impact on training interest, while certification testing and the Price have a relatively low influence on the interest in participating in technical training in the ICT field.

Suggested Citation

  • Andry Rivan Sumara & Ratih Hurriyati & Heny Hendrayati, 2025. "The Impact of Competency Certification and Marketing Mix on the Training Intention in the ICT Training and Certification Sector," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 384-392, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_47
    DOI: 10.2991/978-94-6463-817-2_47
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