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Customer Trust and Usage Intention: An Exploration in the Context of the LinkAja Facebook Community

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • F. S. Ratu Dintha Insyani Zukhruf

    (Universitas Pendidikan Indonesia)

  • Imas Purnamasari

    (Universitas Pendidikan Indonesia)

  • Rafi Zidan Bhagaskara

    (Universitas Pendidikan Indonesia)

Abstract

This study aims to obtain a description of the influence of customer trust on the intention to use the LinkAja community. This study uses descriptive and verification methods, namely quantitative research. The sample consisted of 304 respondents using a simple random sampling technique. The data was statistically analyzed using multiple regression on the SPSS IBM Statistics 25 for Windows program. This study found that the description of Customer Trust was in the category. Based on the study results, the researcher recommends that the LinkAja company maintain, manage, and maximize to improve people’s finances and provide education or counseling regularly related to financial products.

Suggested Citation

  • F. S. Ratu Dintha Insyani Zukhruf & Imas Purnamasari & Rafi Zidan Bhagaskara, 2025. "Customer Trust and Usage Intention: An Exploration in the Context of the LinkAja Facebook Community," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 363-368, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_44
    DOI: 10.2991/978-94-6463-817-2_44
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