IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-817-2_43.html

The Influence of Prices, Quality of Facilities and Quality of Services on Consumer Decisions at Coffee Shops in Tasikmalaya City

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Siska Regita

    (Cipasung University)

  • Heidi Siddiqa

    (Cipasung University)

  • Herdiyanti Herdiyanti

    (Cipasung University)

  • Rina Madyasari

    (Cipasung University)

Abstract

This research aims to determine the influence of price, facility quality, and service quality on consumer decision-making at Tasikmalaya coffee shops. This research investigates the extent to which these variables influence consumer preferences by analyzing survey data and regression models. The software used to process and analyze research data is SPSS version 25.0. Based on the findings, the price, facility quality, and service quality variables are included in the “good” category, and consumer choice variables are included in the “medium” category. The results provide insight into the factors that most influence consumer decisions when choosing a coffee shop and provide a basis for industry players to improve marketing and service strategies.

Suggested Citation

  • Siska Regita & Heidi Siddiqa & Herdiyanti Herdiyanti & Rina Madyasari, 2025. "The Influence of Prices, Quality of Facilities and Quality of Services on Consumer Decisions at Coffee Shops in Tasikmalaya City," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 355-362, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_43
    DOI: 10.2991/978-94-6463-817-2_43
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-817-2_43. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.