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Tourism Development Strategy to Improve the Tourism of Karawang District, West Java, Indonesia

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Anggi Pasca Arnu

    (Universitas Pendidikan Indonesia)

  • Syamsul Hadi Senen

    (Universitas Pendidikan Indonesia)

  • Agus Rahayu

    (Universitas Pendidikan Indonesia)

  • Lili Adi Wibowo

    (Universitas Pendidikan Indonesia)

  • Ajat Sudrajat

    (Universitas Pendidikan Indonesia)

Abstract

Tourism is a promising business opportunity that can benefit the creative economy in the region. Karawang City, the largest industrial city in Indonesia, offers a unique blend of natural beauty, agricultural heritage, and historical significance. Based on compiled data, 1,762 factories were operating in this district. This, coupled with a population of 2,370,488, including migrants, expatriates, and local residents, indicates significant tourism potential. However, this potential has yet to be fully realized. Tourist visits have not increased, nor has the welfare of local communities, particularly in tourist areas, improved. This research aims to devise an optimal strategy for harnessing tourism potential. Employing a qualitative descriptive approach, it utilizes the TOWS matrix, along with established tourism development indicators and the AHP (Analytical Hierarchy Process) tool, to select and prioritize these indicators. Data collection techniques were conducted through interviews with officials from the tourism and culture office, observation, and questionnaires. The results of the TOWS analysis of development strategies that must be carried out show a position in Quadrant I, namely an aggressive strategy. To take advantage of this great opportunity, full support from the local government is needed, such as policies and infrastructure development and attracting more investors as a third party in developing tourism destinations.

Suggested Citation

  • Anggi Pasca Arnu & Syamsul Hadi Senen & Agus Rahayu & Lili Adi Wibowo & Ajat Sudrajat, 2025. "Tourism Development Strategy to Improve the Tourism of Karawang District, West Java, Indonesia," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 1089-1095, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_129
    DOI: 10.2991/978-94-6463-817-2_129
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