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Strategic Business Canvas: Integration of Business Model Canvas and Strategic Management Process in Enhancing Competitive Advantage

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Danang Kusnanto

    (Universitas Pendidikan Indonesia)

  • Suryana Suryana

    (Universitas Pendidikan Indonesia)

  • Agus Rahayu

    (Universitas Pendidikan Indonesia)

  • Lili Adi Wibowo

    (Universitas Pendidikan Indonesia)

Abstract

In an increasingly competitive business era, companies must adopt a framework that integrates business model design with strategic management processes. Business Model Canvas has become a popular tool for describing business models. However, a more holistic approach is needed to address the complexity of the business environment. This article explores the integration of Business Model Canvas with the Strategic Management Process, resulting in a new framework called Strategic Business Canvas. The research method used is a literature review with an analysis of relevant literature. The research findings indicate that Strategic Business Canvas can provide a comprehensive view of the business model while allowing competitor monitoring and PESTLE analysis in the environmental scanning stage and monitoring Key Performance Indicators (KPIs) in the evaluation and control stage. The study concludes that integrating these two frameworks can improve a company’s ability to respond to market changes and make more informed decisions. Future research is recommended to test the application of Strategic Business Canvas in various industries to measure its effective-ness empirically.

Suggested Citation

  • Danang Kusnanto & Suryana Suryana & Agus Rahayu & Lili Adi Wibowo, 2025. "Strategic Business Canvas: Integration of Business Model Canvas and Strategic Management Process in Enhancing Competitive Advantage," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 1069-1074, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_127
    DOI: 10.2991/978-94-6463-817-2_127
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