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Enhancing Fintech Lending Business Resilience through the Alignment of Generic Strategies and Entrepreneurial Orientation

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Larisa Yohanna

    (Universitas Pendidikan Indonesia)

  • Suryana Suryana

    (Universitas Pendidikan Indonesia)

  • Agus Rahayu

    (Universitas Pendidikan Indonesia)

  • Lili Adi Wibowo

    (Universitas Pendidikan Indonesia)

  • Chairul Furqon

    (Universitas Pendidikan Indonesia)

Abstract

The realm of Fintech lending has expanded swiftly, altering the landscape of financial services. Nevertheless, this expansion presents challenges and ambiguities. This paper aims to explore how harmonizing Porter’s Generic Strategy and Entrepreneurial Orientation can enhance the business resilience of Fintech lending firms. Findings from the thematic literature review indicate that aligning generic strategy with entrepreneurial characteristics can bolster the resilience of Fintech lending activities. However, the efficacy of alignment is impacted by other contextual elements, like market dynamics, regulatory frameworks, and technological infrastructure. Examining existing literature reveals gaps in current knowledge, particularly the limited research explicitly focusing on aligning these dimensions within Fintech lending. The proposed theoretical framework establishes the foundation for further exploration to promote comprehension of the resilience of the Fintech lending industry.

Suggested Citation

  • Larisa Yohanna & Suryana Suryana & Agus Rahayu & Lili Adi Wibowo & Chairul Furqon, 2025. "Enhancing Fintech Lending Business Resilience through the Alignment of Generic Strategies and Entrepreneurial Orientation," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 1054-1062, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_125
    DOI: 10.2991/978-94-6463-817-2_125
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