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Micro, Small, and Medium Enterprises (MSMEs) During Post-Pandemic Economic Recovery: The Role of Financial Capital, E-Commerce Utilization and Agile Innovation on Business Resilience (Study on MSMEs in Bandung City)

In: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

Author

Listed:
  • Fitri Novilia

    (Universitas Pendidikan Indonesia)

  • Suryana

    (Universitas Pendidikan Indonesia)

  • Hari Mulyadi

    (Universitas Pendidikan Indonesia)

  • Chairul Furqon

    (Universitas Pendidikan Indonesia)

  • Heny Hendrayati

    (Universitas Pendidikan Indonesia)

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the economic recovery process following the COVID-19 pandemic. This study investigates the significance of financial capital, e-commerce utilization, and agile innovation on enhancing the business resilience of MSMEs in Bandung during the post-pandemic period. With MSMEs contributing substantially to Indonesia's GDP (61%) and employment (up to 97%), and with 58% of investments allocated to this sector, understanding the factors influencing MSME resilience becomes crucial. Using a quantitative approach, this research involved surveying 156 MSMEs in Bandung. The research instrument consisted of questionnaires distributed via WhatsApp and other social media platforms, utilizing convenience sampling techniques. A Structural Equation Modeling Partial Least Squares (SEM-PLS) investigation was utilized to examine the correlations among variables. The results indicate that active engagement in financial capital, effective utilization of e-commerce platforms, particularly in marketplace and the adoption of agile innovation positively impact the business resilience of MSMEs in Bandung. This study offers critical insights into the tactics and mechanisms that can enhance the resilience of MSMEs in the post-pandemic economic environment, therefore fostering their sustainability and expansion.

Suggested Citation

  • Fitri Novilia & Suryana & Hari Mulyadi & Chairul Furqon & Heny Hendrayati, 2025. "Micro, Small, and Medium Enterprises (MSMEs) During Post-Pandemic Economic Recovery: The Role of Financial Capital, E-Commerce Utilization and Agile Innovation on Business Resilience (Study on MSMEs in Bandung City)," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Sulastri Sulastri & Lisnawati Lisnawati & Lili Adi Wibowo (ed.), Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), pages 938-945, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-817-2_110
    DOI: 10.2991/978-94-6463-817-2_110
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