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Model Innovation on Corporate Performance in the Context of Digital Economy--the Case of Xiaomi Automobile

In: Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)

Author

Listed:
  • Wenhao Huang

    (Guangdong University of Finance and Economics, School of Economics)

Abstract

In the era of the digital economy, the development of the new energy automobile industry is intensifying, and the public’s demand for automobiles is also increasing. This paper uses Xiaomi Automobile as an example to explore the impact of business model innovation on enterprise performance within the context of the digital economy. Under the wave of the digital economy, enterprises are facing unprecedented opportunities and challenges, and business model innovation has become the key to enterprise survival and development. As the strategic layout of millet group to enter the automobile industry, the business model innovation of millet car has significant characteristics of the times. This paper analyzes the innovative practice of Xiaomi Auto in platform operation, intelligent manufacturing and other aspects, and analyzes the characteristics and advantages of its business model, and then evaluates the impact of the launch of Xiaomi Auto on Xiaomi Group’s market share, customer satisfaction and profitability and other performance indicators, to provide a reference and reference for enterprises to carry out business model innovation in the context of the digital economy.

Suggested Citation

  • Wenhao Huang, 2025. "Model Innovation on Corporate Performance in the Context of Digital Economy--the Case of Xiaomi Automobile," Advances in Economics, Business and Management Research, in: Prasad Siba Borah & Norhayati Zakuan & Nazimah Hussin & Azlina Binti Md Yassin (ed.), Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025), pages 752-758, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-811-0_79
    DOI: 10.2991/978-94-6463-811-0_79
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