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The Effect of Subjective Norms on the Entrepreneurial Commitment of Micro Business Owners

In: Proceedings of the Thirteenth International Conference on Entrepreneurship and Business Management UNTAR 2024 (ICEBM 2024)

Author

Listed:
  • Mei Ie

    (Tarumanagara University)

  • Salsabilla Ayundha Martsha Buana

    (Tarumanagara University)

Abstract

MSME actors should be prepare entrepreneurial commitment, entrepreneurial competence, entrepreneurial orientation, and subjective norm who will start imboost their business. This study used quantitative methods with a sample of 122 MSME actors. The results of this research activity are expected to be able to provide guidelines for MSME actors in order to increase commitment to entrepreneurship. Then, the results of this study are expected to be a source of reading for other researchers to conduct research activities that are similar or in line with this research.

Suggested Citation

  • Mei Ie & Salsabilla Ayundha Martsha Buana, 2025. "The Effect of Subjective Norms on the Entrepreneurial Commitment of Micro Business Owners," Advances in Economics, Business and Management Research, in: Keni Keni & Teoh Ai Ping & Linda Lin-Chin Lin (ed.), Proceedings of the Thirteenth International Conference on Entrepreneurship and Business Management UNTAR 2024 (ICEBM 2024), pages 215-228, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-809-7_17
    DOI: 10.2991/978-94-6463-809-7_17
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