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Click to Thrive: Exploring Online Business Adoption Factors and Behavioural Intentions among Malaysian Technopreneurs

In: Proceedings of the 9th Terengganu International Business and Economics Conference 2025 (TiBEC IX 2025)

Author

Listed:
  • Teoh Bak Aun

    (Xiamen University Malaysia)

  • Nur Anirah Allapitchai

    (Universiti Teknikal Malaysia Melaka)

  • Nabil Hasan Saleh Al Kumaim

    (Universiti Teknologi Malaysia)

  • Tan Lay Hong

    (Universiti Teknikal Malaysia Melaka)

Abstract

This study aims to validate the online business adoption (performance expectancy, effort expectancy, social influence, facilitating conditions, current trends, and market influence) influencing young Malaysian technopreneurs with behaviour intention as the mediator. The rapid shift in market dynamics and reliance on digital platforms highlights technology’s critical role in maintaining competitiveness and business continuity. However, despite the exponential growth of the internet, significant gaps remain in fully leveraging its potential for global market engagement, such as low digital literacy, limited technological infrastructure and inadequate marker access strategies. This study adopted quantitative research, collecting using a randomly distributed questionnaire with 268 responses. The results indicated that effort expectancy (β = 0.37, p

Suggested Citation

  • Teoh Bak Aun & Nur Anirah Allapitchai & Nabil Hasan Saleh Al Kumaim & Tan Lay Hong, 2025. "Click to Thrive: Exploring Online Business Adoption Factors and Behavioural Intentions among Malaysian Technopreneurs," Advances in Economics, Business and Management Research, in: Nur Azwani Mohamad Azmin & Nurmuslimah Kamilah Abdullah & Siti Fatimah Mardiah Hamzah & Suzila Mat S (ed.), Proceedings of the 9th Terengganu International Business and Economics Conference 2025 (TiBEC IX 2025), pages 93-111, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-801-1_8
    DOI: 10.2991/978-94-6463-801-1_8
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