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A Study on the Factors Influencing Consumer Preferences for Metro Kiosk Foods in Delhi

In: Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)

Author

Listed:
  • Aman Sharma

    (Desh Bhagat University, Professor)

  • Rupinder Kaur

    (Desh Bhagat University, Associate Professor)

  • Ravi Parkash

    (MMICT&BM (HM), Assistant Professor)

  • Deepali Indora

    (Jamia Hamdard, Assistant Professor)

  • Dilbag Singh

Abstract

With the rise of urbanization and the increasing demand for convenience, metro kiosks have become an important retail channel for commuters. This study investigates consumer preferences for food options available for consumer in transit via Delhi metro stations, focusing on the factors influencing choices among commuters. With urban populations increasingly demanding convenient and healthy food options, understanding these preferences is vital for food vendors and urban planners alike. A qualitative approach will be employed, utilizing surveys and interviews with patrons across various demographics at Delhi metro stations.The insights gained from this research can inform food service strategies at transit hubs, enabling vendors to tailor offerings to meet commuter needs effectively. By enhancing the variety and quality of food available at metro stations, vendors can improve commuter satisfaction and promote healthier eating habits in urban environments. Ultimately, this study aims to support the development of food services that align with the lifestyle and preferences of metro cities dynamic commuter population along with this Study identify the Factors Influencing Consumer Preferences for Metro Kiosk Foods. The study contributes to a better understanding of food consumption patterns in urban transit settings, providing a foundation for future research and development in the food service industry within public transport systems.

Suggested Citation

  • Aman Sharma & Rupinder Kaur & Ravi Parkash & Deepali Indora & Dilbag Singh, 2025. "A Study on the Factors Influencing Consumer Preferences for Metro Kiosk Foods in Delhi," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025), pages 236-244, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-799-1_20
    DOI: 10.2991/978-94-6463-799-1_20
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