IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-799-1_19.html

Chromatic Journeys: Exploring the Interplay of Color, Emotion, and Culture in Shaping Tourist Experiences

In: Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)

Author

Listed:
  • Rajeev Semwal

    (Amity University)

  • Nandita Tripathi

    (Amity University)

  • Rajnish Kohli

    (Chandigarh University)

  • Pankaj Mehta

    (Chandigarh University)

  • Arpit Sharma

    (Chandigarh University)

  • Priyanka Tyagi

    (Chandigarh University)

Abstract

This study introduces the Culture-Color-Emotion-Tourism (CCET) model, a comprehensive framework that explores the interplay between color schemes, emotional responses, cultural influences, and tourism outcomes. Using a mixed-methods approach, including a literature review, comparative case studies, and survey-based empirical research, the study analyzed how color influences tourist perceptions and behaviors. Survey findings indicate that 78% of respondents acknowledged the influence of color aesthetics in their travel decisions, with 35% preferring blue, followed by red (25%) and green (20%). Blue was predominantly associated with relaxation at beach resorts, while red evoked excitement in adventure tourism. Furthermore, 82% of participants reported choosing destinations based on visual appeal, emphasizing the significance of color in destination branding. The CCET model offers actionable insights for destination planners, marketers, and event managers to enhance tourist satisfaction and encourage revisits. It also advocates for culturally sensitive color applications in tourism design to ensure inclusive and authentic experiences. Future research directions include the integration of AI for personalized color-emotion experiences, cross-cultural color perception studies, and the development of emotional maps for tourism planning.

Suggested Citation

  • Rajeev Semwal & Nandita Tripathi & Rajnish Kohli & Pankaj Mehta & Arpit Sharma & Priyanka Tyagi, 2025. "Chromatic Journeys: Exploring the Interplay of Color, Emotion, and Culture in Shaping Tourist Experiences," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025), pages 217-235, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-799-1_19
    DOI: 10.2991/978-94-6463-799-1_19
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-799-1_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.