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Assessing Willingness to Pay for Conservation in Birdwatching Tourism: Insights from Dihing-Patkai National Park, Assam, India

In: Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)

Author

Listed:
  • Deborshee Gogoi

    (Digboi College, Assistant Professor, Department of Commerce)

  • Sampreeti Boruah

    (Digboi College, Assistant Professor, Department of Commerce)

  • Subhadeep Chakraborty

    (Digboi College, Assistant Professor, Department of Commerce)

  • Pradip Chandra Das

    (Digboi College, Assistant Professor, Department of Commerce)

  • Chandana Chetia

    (Digboi College, Assistant Professor, Department of English)

Abstract

Special Interest Tourism (SIT), such as birdwatching tourism, is gaining popularity worldwide. Dihing-Patkai National Park, located in Upper Assam, is becoming a popular destination for birdwatchers and photographers. Literature surveys consider birdwatchers among the most educated segments of different tourist genera, especially when it comes to environmental and conservation-related awareness. However, there are no or scant research when it comes to studying the relationship between birdwatcher’s conservation awareness and their willingness to pay towards supporting conservation in biodiversity rich landscapes. This study aims to address this gap by studying the unique traits of birdwatchers that influence their willingness to pay (WTP) towards conservation, especially in biodiversity-rich ecosystems such as Dihing-Patkai National Park. The study introduced a quantitative research design integrating CFA, SEM, and factor analysis to examine the relationships (if any) between different variables. The findings highlight that Awareness of Conservation issues and the Perceived Value of Conservation positively impact birder’s WTP. Unexpectedly, birders’ conservation knowledge was negatively correlated with WTP. These vital findings are believed to provide valuable insights for park management to develop effective strategies that will help generate funding sources to facilitate conservation measures in the park.

Suggested Citation

  • Deborshee Gogoi & Sampreeti Boruah & Subhadeep Chakraborty & Pradip Chandra Das & Chandana Chetia, 2025. "Assessing Willingness to Pay for Conservation in Birdwatching Tourism: Insights from Dihing-Patkai National Park, Assam, India," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025), pages 171-184, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-799-1_16
    DOI: 10.2991/978-94-6463-799-1_16
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