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Dynamics of Knowledge and Innovation: Strategies for Optimizing Business Performance

In: Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2025)

Author

Listed:
  • Muhammad Iffan

    (Universitas Komputer Indonesia)

  • Hasan Hariri

    (Universitas Komputer Indonesia)

  • Windi Novianti

    (Universitas Komputer Indonesia)

  • Risa Marseliana

    (Universitas Komputer Indonesia)

Abstract

This study seeks to assess the impact of Knowledge Management on Business Performance via Innovation Performance at Distribution Outlets in Bandung. This study’s population comprises business operators of distribution outlets in the Citarum region of Bandung City, totaling 50 business owners, with the sampling method employed being saturation sampling. This study employs a quantitative methodology together with descriptive and verificative analytical techniques. The analytical instruments employed comprise path analysis. The research findings indicate a good and considerable impact of Knowledge Management on Business Performance via Innovation Performance at Distribution Outlets in Bandung, both directly and indirectly. With the increasing complexity of industrial competition, business owners are required not only to manage physical resources but also to utilize knowledge as a key asset in the innovation process. Therefore, they need to implement a systematic knowledge management system, encourage a culture of information sharing, and develop a sustainable innovation ecosystem. With this strategy, businesses can be more adaptive to market changes and strengthen their competitiveness in the long term.

Suggested Citation

  • Muhammad Iffan & Hasan Hariri & Windi Novianti & Risa Marseliana, 2025. "Dynamics of Knowledge and Innovation: Strategies for Optimizing Business Performance," Advances in Economics, Business and Management Research, in: Lia Warlina & Senny Luckyardi (ed.), Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (IC, pages 203-219, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-795-3_18
    DOI: 10.2991/978-94-6463-795-3_18
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