IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-791-5_27.html

Legitimacy of Gojek’s CSR Program in Reducing Carbon Footprint in Makassar: Social Responsibility and Emission Challenges

In: Proceedings of the 2nd International Conference on Administrative Science (ICAS 2024)

Author

Listed:
  • Era Jessica Paramma

    (Hasanuddin University, Master of Administration Program)

Abstract

This study aims to explore the impact of Gojek’s GoGreener program on the company’s legitimacy in Makassar. Using qualitative analysis methods through surveys and in-depth interviews, data were collected from the community and Gojek drivers. The findings indicate that the GoGreener program successfully established pragmatic legitimacy by providing direct benefits to the community and committing to reducing carbon footprints. However, there is skepticism regarding the intentions behind the initiative, suggesting challenges in building moral legitimacy. Public perceptions are divided between expectations for transparency and the recognition that social responsibility is a norm that large companies should adopt. To strengthen its legitimacy in the future, Gojek needs to enhance consistency and transparency in the implementation of its CSR programs.

Suggested Citation

  • Era Jessica Paramma, 2025. "Legitimacy of Gojek’s CSR Program in Reducing Carbon Footprint in Makassar: Social Responsibility and Emission Challenges," Advances in Economics, Business and Management Research, in: Ahmad Yani Andi & Ismail Nuralamsyah (ed.), Proceedings of the 2nd International Conference on Administrative Science (ICAS 2024), pages 244-254, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-791-5_27
    DOI: 10.2991/978-94-6463-791-5_27
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-791-5_27. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.