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Research on Financial Innovation Strategy Based on Investment Theory in Digital Economy Era

In: Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025)

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  • Jiaqing Gu

    (Yunnan University of Finance and Economics)

Abstract

By analysing the current situation of financial innovation in the era of digital economy, this paper gives the financial innovation strategy based on the principles of investment science from three aspects: investment in digital assets, investment in fintech enterprises, and innovation in digital financial services, and analyses them in combination with typical cases such as Bitcoin investment and Ant Group. It is found that financial innovation in the era of digital economy is a systemic change, and investment needs to take into account the diversified portfolio and dynamic valuation model, while paying attention to the policy risk. In terms of regulation, an intelligent and standardised regulatory system should be created and cross-border regulatory synergy should be strengthened; in terms of talent cultivation, composite digital asset professionals need to be nurtured to promote the healthy development of the industry.

Suggested Citation

  • Jiaqing Gu, 2025. "Research on Financial Innovation Strategy Based on Investment Theory in Digital Economy Era," Advances in Economics, Business and Management Research, in: Wenke Zang & Chunping Xia (ed.), Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025), pages 767-773, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-770-0_87
    DOI: 10.2991/978-94-6463-770-0_87
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