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Business Development Strategy Puskop Kartika Hasanuddin Kodam XIV / HSN through Strategic Business Unit

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

Listed:
  • Lukman A. Marlang

    (Hasanuddin University)

  • Nuraeni Kadir

    (Hasanuddin University)

  • Muh. Sobarsyah

    (Hasanuddin University)

Abstract

Puskop Kartika Hasanuddin Kodam XIV / Hsn experienced a decline in operating income/turnover in 2022 vs 2023, where the income of operations/turnover was a minus growth of -6%. The low income of operations/turnover was the main problem faced by Puskop Kartika Hasanuddin Kodam XIV / Hsn because the income of operations/turnover is the main contribution for Puskop Kartika Hasanuddin Kodam XIV/Hsn. Thus, this study aims to provide solutions with a marketing approach to improve the business income/turnover of Puskop Kartika Hasanuddin Kodam XIV / Hsn and achieve the expected targets. The population of this study is the entire financial report of Puskop Kartika Hasanuddin Kodam XIV / Hsn through the period of 2020-2023, hence the number of observations is 4 years of observation. The research sample is some parts of the characteristics possessed by the population. The type of sample used is a saturated sample. The analysis methods applied in this study are internal and external environmental analysis along with the SWOT analysis.

Suggested Citation

  • Lukman A. Marlang & Nuraeni Kadir & Muh. Sobarsyah, 2025. "Business Development Strategy Puskop Kartika Hasanuddin Kodam XIV / HSN through Strategic Business Unit," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 1044-1054, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_86
    DOI: 10.2991/978-94-6463-758-8_86
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