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Tanjung Bira Beach Tourism Area: Sustainable Tourism Management Strategy

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

Listed:
  • Diza Amalia

    (Hasanuddin University, Magister Program, Management)

Abstract

Tanjung Bira Beach tourism area is a unique characteristic in Indonesia. The existence of this beach, therefore, has not been well managed so that its potential cannot be maximized. The purpose of this study is to analyze the potential, weaknesses, opportunities, and threats in the management of Tanjung Bira Beach tourism area and determine how to determine strategies for sustainable management of Tanjung Bira Beach tourism area. Respondents of this research are traders who sell at Tanjung Bira Beach as many as 2 people, boat service fishermen around Tanjung Bira Beach area 2 people, lodging managers around Tanjung Bira Beach tourist area as many as 2 people, Tanjung Bira Tourism Area manager as many as 1 person, visitors to Tanjung Bira Beach tourist area as many as 2 people. SWOT analysis was conducted in this study with the aim of knowing the strategy in managing this tourist area. The results showed that tourism facilities, especially water, cleanliness and regeneration of tourism actors are sources of problems so that a sustainable management strategy is needed so that tourism and the economy around Tanjung Bira Beach are growing.

Suggested Citation

  • Diza Amalia, 2025. "Tanjung Bira Beach Tourism Area: Sustainable Tourism Management Strategy," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 914-920, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_76
    DOI: 10.2991/978-94-6463-758-8_76
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