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Analysis of Application Green Economy in MSMEs In the Ke’te Kesu North Toraja Regency

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

Listed:
  • Kurnia Aprilia

    (Hasanuddin University)

  • Widyaskara Mangando

    (Cendrawasih University)

Abstract

This study aims to analyze the application of the green economy concept by Micro, Small, and Medium Enterprises (MSMEs) in the Ke’te Kesu tourist area, North Toraja Regency, and how this application supports economic and environmental sustainability. This research used a qualitative approach through observation, interviews, and questionnaires to MSME actors in the area. The results showed that most MSME players in the Ke’te Kesu tourism area have understood and implemented green economy concepts, such as the use of environmentally friendly packaging, energy saving, waste recycling, and separation of organic and non-organic waste, as well as the use of natural raw materials for the products produced. However, they face several challenges such as limited capital, knowledge, and accommodation to green technology. Government support through training and education is important in encouraging the execution of green economy concepts. The employment of this concept also increases tourist attractiveness and sales of products produced by MSMEs in the Ke’te Kesu tourism area.

Suggested Citation

  • Kurnia Aprilia & Widyaskara Mangando, 2025. "Analysis of Application Green Economy in MSMEs In the Ke’te Kesu North Toraja Regency," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 697-702, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_59
    DOI: 10.2991/978-94-6463-758-8_59
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