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The Influence of Perceived Benefits, Convenience, Risk, and Trust on Interest in Using the Teman Bus Application in Makassar City, Indonesia

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

Listed:
  • Ihksan Rahman

    (Hasanuddin University)

Abstract

This study aims to ascertain how people’s propensity to use the Teman Bus app in Makassar is influenced by perceived benefits, ease of use, risk, and trust. The use of technology in public transportation is expected to increase accessibility and user comfort. People’s propensity to use an application is influenced by a variety of factors, such as perceived benefits, ease of use, perceived threat, and degree of trust. Among Makassar City’s active Teman Bus app users, a quantitative analysis was carried out. The relationship between these parameters was established using multiple regression analysis. The study discovered that although perceived risk decreased interest in usage, perceived benefits, ease of use, and trust increased it. These findings provide insight for service managers to improve the quality of applications to make them more useful, easy to use, and trustworthy, as well as minimize the risks perceived by user.

Suggested Citation

  • Ihksan Rahman, 2025. "The Influence of Perceived Benefits, Convenience, Risk, and Trust on Interest in Using the Teman Bus Application in Makassar City, Indonesia," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 512-516, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_43
    DOI: 10.2991/978-94-6463-758-8_43
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