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The Effect of PLN Mobile Application Effectiveness, Digital Invoicing, and Shuntrip on Electricity Payment Decisions

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

Listed:
  • Umi Kultsum

    (Universitas Hasanuddin)

Abstract

This research evaluates the impact of the PLN Mobile application, digital invoice system and shunttrip technology on the effectiveness of paying electricity bills. Using quantitative methodology, data was collected through questionnaires distributed to 100 PLN mobile application users. Data analysis was carried out using Structural Equation Modeling (SEM) to test the relationship between variables and payment effectiveness. The research results show that the PLN Mobile application, digital invoices and shunttrip technology significantly increase the effectiveness of paying electricity bills and stimulate customers to pay electricity on time. With deep reality, provide reminders to customers. This research contributes to understanding how information technology such as mobile applications and digital invoices, as well as automatic reminder technology such as Shuntrip, can be used to improve service efficiency and influence customer behavior in public service industries such as PLN. This research provides important insights for electricity service providers to improve their payment systems and communication strategies to customers.

Suggested Citation

  • Umi Kultsum, 2025. "The Effect of PLN Mobile Application Effectiveness, Digital Invoicing, and Shuntrip on Electricity Payment Decisions," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 504-511, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_42
    DOI: 10.2991/978-94-6463-758-8_42
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