The Role of Financial Literacy in The Performance and Sustainability of Fitrah Cerah Store

This research focused on the importance of financial literacy on business performance and sustainability, encompassing the quality produced by business owners, the quantity of tasks completed, timeliness in running the business, effectiveness in resource use, independence in managing the business, and work commitment as key indicators for measuring performance and sustainability, with Fitrah Cerah Store as the study object. In the era of globalization and increasingly intense business competition, good managerial and financial management skills were key to the survival of companies. Financial literacy played a crucial role in helping business owners understand and manage their finances effectively, which in turn affected business performance and sustainability. This research used a qualitative approach to explore the relationship between financial literacy and business performance, as well as its impact on business sustainability. Data were collected through interviews, observations, and documentation, which were then analyzed using data reduction, presentation, and verification methods. The results of the study showed that financial literacy had a significant positive influence on business performance, especially in terms of quality, quantity, timeliness, independence, and work commitment. Additionally, financial literacy played an important role in maintaining business sustainability through budget management, cash flow prediction, and proper investment decision-making. Thus, good financial literacy not only helped business owners improve performance but also ensured the sustainability of their businesses in the face of increasingly complex market competition.