Fintech Interest Index for Sustainability Investment in Agricultural

This study investigates the role of financial technology (Fintech) in supporting long-term investment in agriculture. As farmers need faster and more accessible financing, fintech companies provide new solutions such as peer-to-peer lending platforms and financial management software. The data show an average fintech interest index of 3.03, with the biggest contribution from the predicted profit category (4.78) and the lowest from the technological awareness category (0.09). Supporting data from categories F9 and F10 show that 43% of respondents rely on family and friends for fintech implementation, while 52% say a lack of understanding is a barrier. Further research shows that fintech not only increases farmers’ access to cash, but also their financial management efficiency. However, concerns of financial literacy and technological adoption continue to pose substantial hurdles. As a result, the study proposes expanding training programs and encouraging collaboration between fintech providers and agricultural organizations to leverage the benefits of financial technology in improving farmer welfare. The findings of this study are intended to enlighten stakeholders in the agricultural and fintech sectors, as well as to advocate for laws that encourage the integration of fintech into sustainable farming practices.