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Enhancing Pro-Environmental Behaviour through Green HRM: A Study in the Green Economy Framework

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

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  • Ina Novitawati

    (Hasanuddin University)

Abstract

This study investigates the role of Green Human Resource Management (Green HRM) in promoting pro-environmental behaviour and enhancing employee performance within the green economy framework. Using the Theory of Planned Behaviour (TPB), the research examines how Green HRM practices—such as green recruitment, environmentally-oriented training, and sustainability-focused performance management—influence employees’ attitudes, subjective norms, and perceived behavioural control. Conducted in South Sulawesi, Indonesia, with a sample of 300 employees from key sectors, the study employs linear regression analysis to test the impact of Green HRM on pro-environmental behaviour and performance outcomes. Findings indicate that Green HRM practices significantly and positively affect both pro-environmental behaviour and employee performance, highlighting Green HRM as a strategic approach for organizations pursuing sustainability objectives. However, limitations such as regional scope and cross-sectional design suggest avenues for future longitudinal studies and cross-cultural comparisons. The study contributes to the literature by providing empirical support for TPB in Green HRM research, offering insights for organizations aiming to align HRM practices with environmental sustainability goals.

Suggested Citation

  • Ina Novitawati, 2025. "Enhancing Pro-Environmental Behaviour through Green HRM: A Study in the Green Economy Framework," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 2684-2694, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_217
    DOI: 10.2991/978-94-6463-758-8_217
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