Green Financial Management as an Instrument in Improving Sustainable Tourism in Tana Toraja

These days, the development of tourist places worldwide—including Tana Toraja, Indonesia—has a strong emphasis on sustainable tourism. But in order to address the environmental and economic challenges, initiatives that promote sustainable tourism must be put into place. Green financial management provides a creative method for enhancing the sustainability of tourism through eco-friendly financial practices. With an emphasis on the application of financial methods that promote environmentally friendly behaviors, the study’s goal is to analyze the role of green financial management as a tool in improving sustainable tourism in Tana Toraja. In order to assess finances, weaknesses, opportunities, and threats related to the implementation of green financial management in the Tana Toraja tourism sector, this study used a qualitative approach with SWOT analysis. In-depth interviews with local stakeholders, including tourism managers and travelers, were used to collect data. Additionally, a SWOT Matrix strategy review was conducted as a follow-up. The study’s findings suggest that the Tana Toraja tourism industry may enhance resource efficiency and promote sustainability initiatives by implementing Green Financial Management. Several key tactics that can be put into practice to optimize the positive effects on the environment and the economy are identified using the SWOT Matrix.