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Integration of Blue and Green Economy in the Digital Transformation of MSMEs in Indonesia

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

Listed:
  • Febriana Arif

    (Hasanuddin University)

Abstract

Digital transformation has become a major driver in the development of Micro, Small and Medium Enterprises (MSMEs) throughout the world. In Indonesia, MSMEs contribute around 60% to Gross Domestic Product (GDP) and absorb more than 97% of the workforce (Ministry of Cooperatives and SMEs, Integration of the Blue and Green Economy in the Digital Transformation of MSMEs in Indonesia 2021). The integration of blue and green economies is important to ensure that economic growth is not only sustainable, but also environmentally friendly. The concept of a blue economy, which focuses on sustainable use of marine resources, and a green economy, which emphasizes reducing carbon emissions and efficient use of resources, can help. Digital transformation has become a major driver in the development of Micro, Small and Medium Enterprises (MSMEs) throughout the world. In Indonesia, MSMEs contribute around 60% to In the digital era, MSMEs have greater access to technology that can increase operational efficiency and expand markets. Huge challenges remain in adopting sustainable digital transformation. Many MSMEs do not yet have sufficient knowledge or resources to implement new technology. This research aims to explore how the integration of the blue and green economy can be carried out in the context of the digital transformation of MSMEs in Indonesia. By identifying challenges and opportunities, it is hoped that it can provide useful recommendations for developing policies and strategies for MSMEs.

Suggested Citation

  • Febriana Arif, 2025. "Integration of Blue and Green Economy in the Digital Transformation of MSMEs in Indonesia," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 1784-1790, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_141
    DOI: 10.2991/978-94-6463-758-8_141
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