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Financial Technology Use On Students’ Consumer Behavior

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

Listed:
  • Hasnita Hasnita

    (Hasanuddin University, Management Study Program, Faculty of Economics and Business)

  • Syamsu Alam

    (Hasanuddin University, Management Study Program, Faculty of Economics and Business)

  • Fauzi R. Rahim

    (Hasanuddin University, Management Study Program, Faculty of Economics and Business)

  • Mursalim Nohong

    (Hasanuddin University, Management Study Program, Faculty of Economics and Business)

Abstract

This study aims to examine the relationship between the use of financial technology and student consumer behavior. The current investigation is classified as a quantitative descriptive study. A representative sample of the existing population of 35 respondents was selected to provide data through observation, interviews, and questionnaire distribution. Data analysis was conducted using a straightforward linear regression analysis methodology. The results of the study show that student consumer behavior is significantly influenced by the existence of financial technology. According to the observed effects, the level of student involvement in consumption will increase in direct correlation with the ease and adoption of financial technology, especially the use e-wallet.

Suggested Citation

  • Hasnita Hasnita & Syamsu Alam & Fauzi R. Rahim & Mursalim Nohong, 2025. "Financial Technology Use On Students’ Consumer Behavior," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 1677-1684, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_132
    DOI: 10.2991/978-94-6463-758-8_132
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