IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-758-8_118.html

Impact of Customer Experiences, Atmosphere Café And Social Media On E-Wom

In: Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Author

Listed:
  • Khaeril Khaeril

    (STIEM Bongaya _ Makassar)

  • Nursyamsi Nursyamsi

    (STIEM Bongaya _ Makassar)

  • Nurul Qadriah Hatta

    (STIEM Bongaya _ Makassar)

  • Irviani Maretta

    (STIEM Bongaya _ Makassar)

  • Happy Nesya Maharani

    (STIEM Bongaya _ Makassar)

  • Alim Lutfi

    (STIEM Bongaya _ Makassar)

Abstract

Research aims to determine and analyze the influence of customer experiences, café atmosphere, social media marketing on consumer e-Wom at the Makassar Café Coffee Institute. Research method applied Was a quantitative research method. The number of respondents obtained using a sampling technique using the Lemeslow formula. Data collection was carried out by distributing research questionnaires using two methods, namely: Offline (distributed directly at the Makassar Café Coffee Institute) and distributing Google Forms to loyal INSKOP Café Makassar customers. For the data measurement method for research results, a Likert scale was used to measure the perception of café consumers (INSKOP Café). The number of respondents who filled out the questionnaire was 125 people. Data were analyzed using SMART PLS 3.0. Research results show that: (1) Customer experience has a positive but not significant influence on e-WOM at the Institute Café in Makassar City.; (2) The café atmosphere has a positive and significant effect on e-WOM at the Makassar City Café Institute; (3) social media marketing has a positive and significant effect on e-WOM at the Makassar City Café Institute.

Suggested Citation

  • Khaeril Khaeril & Nursyamsi Nursyamsi & Nurul Qadriah Hatta & Irviani Maretta & Happy Nesya Maharani & Alim Lutfi, 2025. "Impact of Customer Experiences, Atmosphere Café And Social Media On E-Wom," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Fitra Roman Cahaya & Phung Minh Tuan & Arifuddin Mannan & Anas Iswanto Anwar & Ria (ed.), Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), pages 1474-1491, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-758-8_118
    DOI: 10.2991/978-94-6463-758-8_118
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-758-8_118. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.