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Influencing Factors of Consumers’ Willingness to Pay for Prepared Dishes

In: Proceedings of 2025 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025)

Author

Listed:
  • Ziling He

    (Beijing Institute of Technology, Department of Finance)

  • Zihan Liu

    (Beijing Institute of Technology, Department of Finance)

  • Qing Li

    (Beijing Institute of Technology, Department of Finance)

  • Yizheng Wang

    (Beijing Institute of Technology, Department of Finance)

Abstract

The goal of our paper is to study how do consumers perceive prepared dishes and explore the factors influencing consumers to buy prepared dishes. In order to study the degree of each influencing factor and explore the beliefs and expectations that influence food consumption, we applied the discourse research methods with target groups aiming to offer a complex comprehension of how Chinese people interpret their satisfaction. By means of questionnaires and discourse interviews, this research studied Mr. Zhang et al. ‘s understanding of prepared dishes and their willingness to pay. The findings suggest that consumers may pay more attention to characteristics such as brand, whether it is green and traceable when choosing prepared dishes.

Suggested Citation

  • Ziling He & Zihan Liu & Qing Li & Yizheng Wang, 2025. "Influencing Factors of Consumers’ Willingness to Pay for Prepared Dishes," Advances in Economics, Business and Management Research, in: Jiye Hu & Huaping Sun & Au Yong Hui Nee & Paulo Batista (ed.), Proceedings of 2025 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025), pages 403-408, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-752-6_44
    DOI: 10.2991/978-94-6463-752-6_44
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