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A Study of Digital Transformation Success: The Wal-Mart Case

In: Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)

Author

Listed:
  • Yuxiang Gou

    (Liaoning University, Sunwah International Business School)

Abstract

This case study examines the successful digital transformation of Wal-Mart. As a leading global retailer, Wal-Mart has maintained its leading position among the Fortune 500 by leveraging technologies such as big data and cloud computing to meet the challenges of the digital era. This paper analyzes the background, motivation, path and model of Wal-Mart’s digital transformation, as well as the significance and impact of this transformation on Wal-Mart itself and the retail industry as a whole. The study found that Wal-Mart has successfully maintained its leading position in the ever-changing business environment by responding to changes in market demand, fierce competition with competitors such as Amazon, and using big data and emerging technologies to improve efficiency and the customer experience. Wal-Mart’s digital transformation has not only improved its own operational efficiency and customer experience, but also promoted the transformation of the entire retail industry to a new retail model. At the same time, the application of blockchain technology has improved the transparency and efficiency of food safety and enhanced consumer confidence in food safety. This study provides valuable references and insights for traditional retail giants on how to find new ways to survive and develop in the digital wave.

Suggested Citation

  • Yuxiang Gou, 2025. "A Study of Digital Transformation Success: The Wal-Mart Case," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin (ed.), Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025), pages 734-741, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-748-9_81
    DOI: 10.2991/978-94-6463-748-9_81
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