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Research on Competition and Development of Marvel Studio Company

In: Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)

Author

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  • Zhengze Xu

    (Chinese University of Hong Kong, Faculty of Arts)

Abstract

With a focus on Marvel Studios’ financial performance especially, this research study looks at its competitive positioning and development plans to help one explain why Marvel movies have attained unheard-of success. By means of a review of Marvel’s business strategy, income sources, manufacturing costs, and profitability, the study emphasizes important financial elements that have helped the corporation to be dominant in the worldwide entertainment market. Analyzing Marvel’s many income sources—box office receipts, retail sales, licensing agreements, and digital content—helps the study demonstrate how the studio’s financial structure has assured constant expansion and market resilience. Marvel’s cost-cutting plans call for blockbusters with high budgets optimizing return on investment, smart budgeting, and production scaling. This paper also addresses these techniques. The report also evaluates Disney’s acquisition of Marvel as well as the financial scalability increase that it brings about. Ultimately, the analysis reveals that Marvel’s ability to mix originality with financial sense has been primarily responsible for its success in the very demanding film industry.

Suggested Citation

  • Zhengze Xu, 2025. "Research on Competition and Development of Marvel Studio Company," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin (ed.), Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025), pages 459-471, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-748-9_51
    DOI: 10.2991/978-94-6463-748-9_51
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