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The Impact of the Announcement of Japan’s Nuclear-contaminated Water Discharge Policy on Consumption

In: Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025)

Author

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  • Zihan Niu

    (Ocean University of China)

Abstract

On January 13, 2023, the Japanese government announced nuclear-contaminated water discharge policy, which aroused consumers’ concerns about the safety of seafood products. From an ESG perspective, this article explores the impact of the announcement of this policy on consumption. This article uses multiple regression and takes policy shock as the core explanatory variable to explore the influencing factors of sales changes. Although the announcement of the policy did not affect seafood products quality, We found that the Japanese government’s actions violated ESG standards, damaging the reputation of seafood products and resulting in a decline in consumers’ willingness to purchase them.

Suggested Citation

  • Zihan Niu, 2025. "The Impact of the Announcement of Japan’s Nuclear-contaminated Water Discharge Policy on Consumption," Advances in Economics, Business and Management Research, in: Huaping Sun & Hang Luo & Vilas Gaikar & Natālija Cudečka-Puriņa (ed.), Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025), pages 122-132, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-734-2_15
    DOI: 10.2991/978-94-6463-734-2_15
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