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Effects of Online Medical Teams on Patients’ Choices for Doctor Selection: A Hybrid Deep Learning Framework

In: Proceedings of the 2025 5th International Conference on Informatization Economic Development and Management (IEDM 2025)

Author

Listed:
  • Yongbo Ni

    (Southeast University, Department of Management Science and Engineering)

  • Donghui Yang

    (Southeast University, Department of Management Science and Engineering)

Abstract

Amidst the overwhelming online medical service information, patients without professional medical knowledge often struggle to identify suitable doctors in online healthcare communities. The advent of online medical teams (OMTs) as a new source of publicly available information, offers patients novel avenues to understand the features of doctors. Therefore, in this study, we aim to explore the effect of OMTs information on patients’ choices for doctor selection, thereby better assisting patients in selecting a suitable doctor. We first integrate the OMTs information with the online reviews, disease descriptions, and doctor profiles to build the multi-source and multi-type medical data inputs. Based on these inputs, we develop a hybrid deep learning framework to uncover the effects of various factors on predicting patients’ choices for doctor selection. The results indicate that OMTs information can significantly enhance the probability of predicting patients’ choices for doctor selection. Surprisingly, the effect of OMTs information on patients’ preference features is greater than that of patients’ disease features in the process of doctor selection.

Suggested Citation

  • Yongbo Ni & Donghui Yang, 2025. "Effects of Online Medical Teams on Patients’ Choices for Doctor Selection: A Hybrid Deep Learning Framework," Advances in Economics, Business and Management Research, in: Meilin Zhang & Au Yong Hui Nee & Khurram Shehzad & Sameer Kumar & Ehsan Javanmardi (ed.), Proceedings of the 2025 5th International Conference on Informatization Economic Development and Management (IEDM 2025), pages 43-57, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-724-3_5
    DOI: 10.2991/978-94-6463-724-3_5
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