Research on the Coupling and Coordinated Relationship between the Ginseng Industry and the Tourism Industry—Based on the Data of Jilin Province from 2014 to 2023

Objective: To explore the integrated development pathways of the ginseng industry and the tourism industry, in order to promote the sustainable and healthy economic development of the region. Methods: This study employs the coupling coordination degree model to quantitatively analyze the coupling coordination level between the ginseng industry and the tourism industry in Jilin Province from 2014 to 2023. Additionally, the entropy method is used to measure the comprehensive development level of the two industries. Results: The research shows that the coupling degree between the ginseng industry and the tourism industry is relatively high, and the coupling coordination level has been increasing year by year. The coordination grade has improved from initial coordination (0.605) in 2014 to good coordination (0.817) in 2023. Conclusion: To further deepen the integration of the ginseng and tourism industries, a three-tier integration path is proposed at the cultural level, a physical+digital cultural dissemination system should be constructed, with a museum cluster and a short-video matrix to enhance cultural identity; at the product level, a standard-led+cultural-infused strategy should be implemented to develop high-value-added products derived from the Changbai Mountain cultural IP; at the service level, a research-industry-education collaborative mechanism should be established to cultivate compound talents with capabilities in planting technology, product research and development, and tourism operations. The research results provide theoretical basis and practical guidance for the in-depth integration and coordinated development of the ginseng and tourism industries.