Analysis and Research on Internet Economy and Online Shopping Cognition and Use Intention

With the development of the Internet, financial and economic-related industries have gradually shifted to online. Although the development of the Internet economy has played a greater role in the progress and development of society, it has also exposed many problems. This paper mainly talks about people’s cognition and understanding of Internet shopping and the online economy in the current environment. It mainly analysis the advantages of Internet shopping and online economy, such as convenience, low cost and rapidity, to understand people’s feelings and evaluation of the online economy. Although they have many advantages with the development of the online economy and Internet shopping, we also found some shortcomings about people’s online shopping and online economy, such as network fraud and network security in the surveys. In this study, the questionnaire Likert five scale was used to investigate the demographic variables and the basic situation of Internet finance, and the scale was used to investigate the security problems, payment problems, investment situation and willingness to use. The results show that online financial management and security issues have a greater impact on consumers’ willingness to use the Internet economy, while the benefits of online shopping have a negative impact on the willingness to use.