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Can Limited Interaction Enhance User Participation in Innovation? Evidence from Innovation Communities on E-commerce Platforms

In: Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)

Author

Listed:
  • Haiqing Hu

    (Shandong Normal University, Business School)

  • Xiao Chen

    (Shandong Normal University, Business School)

Abstract

Interaction is a crucial factor affecting user participation in innovation within innovation communities. Considering reducing interaction difficulty and enhancing interaction efficiency, limited interaction is applied in e-commerce platform innovation communities. However, whether and how limited interaction promotes user participation and innovation performance is still unclear. This study first identifies the types of limited interaction in innovation communities based on the case of NetEase Yanxuan’s Zhenxuanjia; then constructs a model of the impact of limited interaction on innovation performance in innovation communities based on theories such as social capital theory; finally, using secondary data from e-commerce platform innovation communities, the study tests the effects of different types of limited interaction on user contributions, innovation performance, and new product market performance. The research finds that limited interaction can enhance innovation performance; user contribution fully mediates the impact of user-to-user limited interaction on innovation performance; and user-to-user limited interaction has a higher promoting effect compared to platform-to-user limited interaction. This study clarifies the basic framework of how e-commerce platforms can benefit from limited interaction in innovation communities from the perspective of the entire process of user participation in innovation, providing practical guidance for the design of interaction mechanisms in innovation communities of e-commerce platforms.

Suggested Citation

  • Haiqing Hu & Xiao Chen, 2025. "Can Limited Interaction Enhance User Participation in Innovation? Evidence from Innovation Communities on E-commerce Platforms," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin & Tomoki Fujii & Xiaodong Lai & Azlina Binti Md Yassin (ed.), Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), pages 876-885, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-702-1_91
    DOI: 10.2991/978-94-6463-702-1_91
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