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Analysis of the Time Span of MNEs’ Re-entry into Exited Markets: The Impact of Internal and External Factors

In: Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)

Author

Listed:
  • Di Dong

    (Sejong University, School of Business Administration)

Abstract

Multinational Enterprises (MNEs) determine their international strategies and long-term competitiveness based on market exits and re-entries in global markets. The time span between a market exit and re-entry varies across MNEs. This study explores the main internal and external factors influencing the time span of MNEs’ re-entry into exited international markets. Internal factors include corporate resources and capabilities as well as prior experiences, while external factors encompass changes in market environments, competitive dynamics, policy and regulatory shifts, and global economic conditions. Through theoretical analysis, this paper reveals how these factors collectively affect the timing and strategic adjustments of MNEs in their re-entry decisions.

Suggested Citation

  • Di Dong, 2025. "Analysis of the Time Span of MNEs’ Re-entry into Exited Markets: The Impact of Internal and External Factors," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin & Tomoki Fujii & Xiaodong Lai & Azlina Binti Md Yassin (ed.), Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), pages 534-540, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-702-1_56
    DOI: 10.2991/978-94-6463-702-1_56
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