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Analysis of Factors Influencing Consumer Purchasing Behavior of ESG-Related products

In: Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)

Author

Listed:
  • Wenyu Zhao

    (Beijing Foreign Study University)

Abstract

The integration of Environmental, Social, and Governance (ESG) principles has significantly reshaped consumer behavior, particularly in the realm of sustainable consumption. Organic food, emblematic of ESG-aligned products, has garnered increasing consumer preference due to its eco-friendly production methods, health consciousness, and alignment with social values. This study leverages a comprehensive data set from HKTVmall, Hong Kong's preeminent e-commerce platform, encompassing user purchase activities from December 1, 2022, to February 28, 2023. It investigates the multifaceted determinants of organic food purchasing behavior through a trilateral lens: consumer demographics, product features, and temporal dynamics. This study delineates the nuanced impact of consumer attributes on ESG product acquisition, and a multivariate regression model is constructed, synthesizing the empirical insights garnered from the data set. This model offers a robust framework for strategic planning and promotional initiatives aimed at enhancing the market penetration of ESG-compliant products.

Suggested Citation

  • Wenyu Zhao, 2025. "Analysis of Factors Influencing Consumer Purchasing Behavior of ESG-Related products," Advances in Economics, Business and Management Research, in: Maizaitulaidawati Md Husin & Tomoki Fujii & Xiaodong Lai & Azlina Binti Md Yassin (ed.), Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), pages 366-376, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-702-1_40
    DOI: 10.2991/978-94-6463-702-1_40
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